Hand the real work to AI, without giving up your voice, your values or your time.

Yes, and the more unusual your business, the more it's worth doing. The first thing we build in the Lab is your AI's understanding of your business: your voice, your offers, and the way your particular people decide to buy. Until someone tells it, AI has nothing to say about curated travel itineraries or cooking classes for people with food intolerances that couldn't have been written about anyone.

Members here run travel businesses, accessible learning services, coaching practices and course businesses of every shape. What they have in common is wanting the marketing off their plate, not a shared niche. It doesn't matter what you sell: if you market online, this will help you.

One thing the Lab won't do is help you decide what to sell. It'll train AI to help you build freebies, test ideas and put things out to see what lands, but it doesn't cover offer strategy or starting a business from scratch.

No. If you're brand new, that's fine, you don't need to be technical or "good with AI", just know your own business and voice and I'll show you the rest.

"Ruth's approach is thoughtful, mindful and clear. She has a great energy and doesn't make you feel like you're behind, when a lot of AI focused businesses really make me feel that way." Aligned AI Lab member

"Ruth demystifies using Claude AI for supporting our business. The lessons are bite size and step by step. I love that Ruth provides us with prompts to copy paste in our Claude." Isabelle Naud

This is where it gets good. Most people using AI are still getting generic output because they're using generic prompts. The Lab isn't "how to use ChatGPT", it's the actual workflows for the things you do: writing a sales page that sounds like you, turning one idea into a launch's worth of emails, building an opt-in or freebie page without the tech spiral, drafting the reply to the awkward client email, creating an interactive tool you'd normally need a developer for. Real processes from a real offer-creator business, not theory you've already outgrown. If you already use AI, you'll feel the difference fastest, because you already know how flat the generic version feels.

Yes. When you build pages, freebies or interactive tools in Claude you get an HTML file, and HTML is the thing every website platform already speaks, so it's a paste job rather than a migration.

• Squarespace, ThriveCart, GoHighLevel, Systeme: add a code block and paste it in.
• WordPress, or your own web host: add custom HTML to your theme, or upload full pages to your file manager (I show you how).
• Kit, MailerLite and other email platforms: paste custom HTML, or get Claude to do it for you.
• Something else? It works with far more tools than I could ever list here, and if yours won't take HTML, Cowork can often do it anyway (that's what I do for Skool).

Nothing gets replaced and nothing breaks. You're adding a page, not rebuilding your site. And if "HTML file" made you tense up, don't worry, I'm not techie either. I've been running this business since 2008 and I still don't write code: I stick to my voice, my strategy and directing Claude what to do, which I'll teach you too.

Claude is what I use and demo everything in — it's my preferred system, and the Lab is built around it. The Business Brain and most of the Vault tools are built around Claude.

That said, you're not locked in. The real value is the thinking: the strategy, the positioning, and the way I train AI to actually sound like you. That carries across to ChatGPT, Gemini or whatever you already use, and many of the tools also work as Custom GPTs. If you're choosing fresh, I'd point you at Claude. If you're already a ChatGPT or Gemini person, you won't be left out.

"I got to build my first full-fledged email skill in ChatGPT, connected to my Google Drive bank of past emails, and it's been working well to speed up time from a stream of consciousness draft to final email." Nikhi Joshi

The Vault is included with your membership. It's the skills and tutorials that help you work with AI: thinking tools, setup guides, and the workflows behind each build-along. It's there so you can build your own things.

The Bot Shop is separate. It's where I sell finished skills that each do one specific job, like writing your welcome sequence, planning your launch, or building your sales page. You buy those individually, and Lab members get a standing discount on all of them.

Short version: the Vault is for building your own tools, the Bot Shop is for buying mine ready to go. You don't need the Bot Shop to get everything out of the Lab.

Honestly, same. I hear you on the writing - it's important to me too. The Lab isn't just about using AI for content. It's about systems that take specific marketing tasks off your plate: building pages, creating interactive tools, designing your visual brand, mapping out your own processes. Writing comes in some months (especially the Business Brain, where you train your AI to sound like you), but it's not the whole point. And even when AI does help me write, I often use it for ideas and outlines rather than the final words. The voice that's yours stays yours.

Every build-along is recorded, so you can join live or watch later, with the full replay walking you through the build. The Vault is there whenever you need it. There's no shame about falling behind, because there's nothing to fall behind on. The Lab is built for fluctuating energy and full calendars. That's not a workaround, it's the design.

"Every session was recorded, and if you couldn't be there live there were step-by-step written instructions for everything. So there was no way to fall behind." Marita Brännvall

You can, and most people do. 85% of marketers learn AI by experimenting on their own, according to Social Media Examiner's 2026 AI report. The catch is what happens next: 86% say AI saves them time, but only 30% can point to results they can actually measure.

That's the gap the Lab is built for. Each month we take one real job off your plate, start to finish, so you can see what it saved you: the hours, the emails that actually went out, the sale that got built.

For my Hand It to Claude guide, I asked 19 online business owners which marketing job they'd handed to Claude. 15 of them now spend under an hour a week on something that used to take hours, and three are now doing jobs they'd given up on completely. My own flash sales went from 5+ hours of work to an afternoon, and I've made well over $20K from offers I'd never have created without my Claude setup.

You don't need more time spent on AI. You need it to pay off.

You can start on a free account if money's tight. But if you can swing it, a paid plan is worth it, and here's why.

Everything that makes AI sound like you needs room to work. A paid Claude plan gives you roughly five times the usage, plus unlimited projects, so each part of your business can have its own space that already knows the context.

Then weigh what it costs against what it saves. For most business owners, if it takes even an hour of marketing work off your plate each month, it's paid for itself. That's why most people who use AI seriously pay for it: 85% of marketers now do, according to Social Media Examiner's 2026 AI report.

If a paid plan isn't possible right now, I get it! Plan to work in chunks when you hit the limits. It just means a slower pace, but it's not a blocker.

One live build-along a month, 60 to 90 minutes, recorded so you can watch whenever. There's also a bonus three-part build-along, Your Claude Business Brain, recorded and waiting inside for whenever you want it. Everything else is yours to dip into when you have capacity. There's no homework and nothing to fall behind on. The Lab is built for people who don't have spare time, so I keep the commitment small on purpose.

Because AI is changing too fast for a one-off course to keep up. The tools, the models, the best workflows shift every few months. A course bought today is half-outdated by next quarter. The Lab is built as a living membership so the workflows you get stay current with what AI can actually do, in real businesses, right now.

Try the Lab free for 7 days. Your trial opens up the community, the three-part Claude Business Brain build-along to dive into, and any live session that runs while you're in. That's more than a week's worth on its own. The rest of the build-along library, plus all the downloadable skills and tools, unlock once your paid membership starts. If it's not for you, cancel in Skool before your trial ends and you won't be billed. If you stay, your monthly rate is locked in for as long as you're a member.

Yes. There's no minimum term and no lock-in. You can cancel any time inside Skool, and you keep access until the end of the period you've already paid for. If you cancel during your free trial, you won't be charged at all.

Yes. You can join monthly at $33/month, or save by paying annually at $259/year. Whichever you choose, the rate you join at stays locked for as long as you stay.

Yes, but only for the Annual tier. The main Annual checkout doesn't accept PayPal, so I've set up a separate PayPal-friendly checkout. Use this link instead: Annual via PayPal. Same price, same access. Monthly is only available via the standard Skool checkout.

Prices are shown in USD and exclusive of any applicable VAT or sales tax. Skool handles tax collection at checkout as merchant of record. UK customers aren't charged VAT (Skool is VAT-exempt in the UK as a virtual training business). EU consumers are charged their country's VAT rate. EU businesses with a valid VAT ID can enter it at checkout for reverse-charge (no VAT added). Customers in other regions may see local sales tax depending on Skool's tax obligations there. Prefer PayPal? You can pay annually via PayPal here (no VAT).

Email me at team@ruthpoundwhite.com and I'll get back to you.