Hand It to Claude · Contributor swipe copy

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# Hand It to Claude – Contributor Swipe Copy

Updated 19 Oct 2026 · @Ruth Poundwhite

## How to use this doc

Thank you for being part of Hand It to Claude. This doc has everything you need to share the guide with your audience: ready-to-send emails, PS snippets, social posts and the key details in one place.

**Your promo ask:** one solo email to your full list, plus one smaller mention (a PS, a social post, a newsletter blurb), any time between **Mon 19 Oct and Wed 18 Nov 2026**. That's the whole ask.

**Early promo bonus:** send your **solo email** between **19 Oct and 2 Nov** (inclusive) and log it on the hub by 4 Nov, and your own freebie gets featured in a dedicated email to everyone who's signed up for the guide, sent around the time the guide closes to new sign-ups. If you were going to send anyway, send early.

**Log every promo on the hub:** pages.ruthpoundwhite.com/hitc-affiliates. Add a link, or a screenshot for stories, DMs and private communities. That's how your promo and the early bonus get counted.

**Commission:** you earn **50% on the VIP Pass** and **40% on the add-ons** at checkout, on every sale through your links.

**Your two links** (both on the hub):

- **Free guide link:** your main link for everything. Readers sign up, then see the VIP Pass straight away.
- **VIP direct link:** goes straight to the VIP Pass checkout. Use it for people who already have the guide (see Email C and the VIP Pass email).

**The bullet points:** every email below names a few of the other contributors and what they handed over. Those are real and taken from the guide, so you can send them as they are, or swap in the ones your audience will recognise. All 19 are listed under "Text snippets to build your own emails".

**Affiliate disclosure:** add a line saying it's your affiliate link and you earn a commission if someone buys the pass. The VIP Pass email has one written in; add your own to any other email or post where you mention the pass.

Tweak everything so it sounds like you. Add your own greeting and sign-off, and swap in your own words wherever it feels stiff. The one thing to keep: **use your affiliate links.**

## Suggested sending schedule

A guide only. You only need one solo email and one smaller mention.

| What | Use it for | When |
| --- | --- | --- |
| Email A: It's live | Your solo email, a straight announcement | Week of 19 Oct (ideal, and it counts for the early bonus) |
| Angle emails (pick one) | Your solo email, if you'd rather lead with a specific angle | Any time 19 Oct to 18 Nov |
| PS snippets | Drop into a newsletter you're already sending | Any time 19 Oct to 18 Nov |
| Email B: What I handed over | A personal version built around your job | 2 to 9 Nov |
| VIP Pass email | A second email for people who already have the guide, or a solo email led by the pass | 9 to 18 Nov |
| Email C: Last chance | The guide closing and the VIP price going up | 14 to 18 Nov |
| Social posts | Your smaller mention, or extra shares | Any time |

The free guide closes at the end of **Wed 18 Nov** (7.59am UK / 2.59am ET on Thu 19 Nov). Your affiliate links stay live until **4 Dec**.

## PS snippets for your regular emails

Add one to the PS of a newsletter you're already sending. Swap in your affiliate link.

- PS. I'm one of 19 people featured in Hand It to Claude, a free guide where we each show one marketing or sales job we've handed to Claude, and how we kept it sounding like us. My contribution is on [your job]. It's free until 18 Nov: [link]
- PS. If marketing is eating the energy you'd rather spend on your clients, this free guide is the one I'd send you. 19 of us, one job each, handed to Claude. 15 of us now spend under an hour a week on it. [link]
- PS. Want to see exactly how I hand my [your job] to Claude, step by step? It's in this free guide, along with 18 other business owners' setups. Grab it before 18 Nov: [link]
- PS. You don't need more marketing ideas or generic prompts. This free guide shows how each of us handed one marketing job to Claude and how you can too. [link]
- PS. Tired of AI drafts that sound like everyone else? In Hand It to Claude, 19 of us show how we keep our AI-powered marketing sounding like us. Plus a prompt and a free gift from each person. [link]

## Text snippets to build your own emails

**What it is, in one line:** a free guide where 19 online business owners each show one marketing or sales job they've handed to Claude, and how they kept it sounding like them.

**Who it's for:** people selling courses, memberships and digital products who like the idea of AI but worry it won't sound like them.

**What they get out of it:** find the marketing job you're sick of, see exactly how someone else handed it over, and try it in Claude the same day. Every page has a prompt you can paste in, and every contributor has added a free gift.

**One proof line:** 15 of the 19 contributors now spend under an hour a week on the job they handed over. (Their own experience; results vary.)

**Taglines:**

- Keep your energy for the work you love, and hand the marketing job you dread to Claude.
- How 19 people running businesses like yours handed one job to Claude, step by step.
- Pick one job you're sick of. See how someone else handed it over. Do the same.

**Things they wish they could:**

- Get through their marketing and still have energy left for clients, members and the work they actually love
- Hand over the marketing job they dread most, without the result sounding like a robot
- Get a good result from AI more than once, not just when they fluke the prompt
- Stop staring at a blank page every week for the newsletter, the launch emails, the social posts
- Keep the parts they love (the stories, the relationships, the strategy) and let go of the rest

**Things they're tired of:**

- "10 ChatGPT prompts for your email marketing" posts that never quite work
- AI content that sounds like everyone else
- Tool round-ups that list what's possible and never show what it looks like in practice
- Spending more time editing AI drafts than it would have taken to write from scratch

**The Claude marketing handovers, for your own bullet points.** All 19, as they appear on the guide's sign-up page. Pick the ones your audience will recognise and drop them into any email as "Name on [handover]":

- Ruth Poundwhite on a flash sale planned, emailed and paged in an afternoon, with a sale page that switches deals by itself
- Dr. Destini Copp on planning promotions months ahead so every free thing leads to an offer, 16+ hours down to one or two
- Liz Stapleton on a freebie sign-up page for every collab she joins, built and tracked for her
- Monica Froese on a designed weekly newsletter built from her notes, open rates up from the low 40s to 53 to 61%
- Lisa Mullis on who to follow up with each morning, message already drafted
- Kate Kordsmeier on podcast and summit pitches found, written and followed up for her, in her voice
- Tara Reid on 30 Threads posts a week, written from what she actually did
- Adrienne Farrow on a newsletter that interviews her first, 19 weeks in a row
- Asmita Jason on going from brain dump to ready-to-send sales email
- Naima Sheikh on call replays people actually read
- Jodi Bourne on her clients' exact words, pulled from calls, emails and DMs, ready for her marketing
- Steph Blake on a share kit for every offer so affiliates and customers can recommend it, in about ten minutes
- Dama Jue on a second life on Threads for her best sales emails, keeping about $1k a month she'd have spent on an agency
- Kinsey Soderberg and Joyce Hamilton on launch copy built from their members' own words, 10 to 20 hours down to one sitting
- Faith Mariah on coaching calls that turn into a week of content, each piece showing the quote it came from
- Wendy Breakstone on a one-page game plan before every sales call, in seven minutes
- Alisa Kay on the right collabs found, scored and pitched every month, 8 hours down to 1 or 2
- Sherise Adkins on a weekly SEO blog post in her voice in under an hour, now her biggest traffic source
- Brittany Long on reels edited from a raw phone video in about a minute and a half of her time

**The VIP Pass, in one line:** after signing up, readers can get the VIP Pass: the skill or AI tool behind each of the 19 Claude marketing handovers (worth $1,253 bought separately), plus lifetime access to the guide and a private podcast with an episode on each job. It's $67 while the guide is open, then $299 from 19 to 30 Nov. Most items are Claude skills, plus a few tools that don't need any AI subscription.

## Six angle emails (pick one for your solo email)

Each one leads with a different reason your audience would want this. Choose the angle closest to what your people struggle with. The bullet points name real contributors and real handovers from the guide, so you can send them as they are.

### Angle 1: Your energy back

**Subject line ideas:**

- you don't need more marketing ideas
- the energy marketing was taking from me
- what I do with the hours I got back
- marketing shouldn't use up the good bits of your week

Hey [Name],

Most of us have plenty of marketing ideas. What we're short of is energy.

The newsletter, the launch emails, the posts: they take the hours and the headspace we'd rather give to our clients, our members, and the work we actually started the business for.

[One line on your version: the job that drained you, and what you do with that time or energy now.]

Hand It to Claude is a free guide where 19 online business owners each show one marketing or sales job they've handed to Claude, and exactly how they kept it sounding like them.

My contribution is on [your job]. You'll see what I give Claude, what it does, and what I still do myself.

A few of the hours other people got back:

- Dr. Destini Copp on planning her promotions months ahead, down from 16+ hours to one or two
- Alisa Kay on finding, scoring and pitching collabs every month, a round that took 8 hours now taking 1 or 2
- Brittany Long on editing a reel from a raw phone video in about a minute and a half of her time
- Sherise Adkins on a weekly SEO blog post in her voice in under an hour, now her biggest traffic source

15 of us now spend under an hour a week on the job we handed over.

[Show me how they handed it over]

It's free until 18 Nov.

[Your name]

PS. Every contributor has also added a prompt you can paste into Claude today, and a free gift.

### Angle 2: "It never sounds like me"

**Subject line ideas:**

- the AI problem nobody has fixed for you
- it still sounds like me (here's how)
- what I gave Claude, and what I kept
- AI content that doesn't sound like a robot

Hey [Name],

The number one reason people give up on AI for their marketing? The result doesn't sound like them.

I know, because that was me. [One line on your own version of this: the flat newsletter, the sales email you'd never send, the post that could have come from anyone.]

What changed was how I handed the job over. I started giving Claude my own words to shape instead of asking it to invent, and I kept back the parts that are mine, like the stories, the final read and pressing send.

You'll see the same pattern all through Hand It to Claude, a free guide where 19 online business owners each show one marketing or sales job they've handed over, how they kept it sounding like them, and (my favourite part) the one thing they'd never hand over.

My contribution is on [your job]. You'll see what I give Claude, what it does, what I still do myself, and the one thing that made the biggest difference to the voice.

A few others worth reading for this alone:

- Kate Kordsmeier on podcast and summit pitches drafted in her voice from her real past pitches, every one waiting as a draft until she's read it
- Jodi Bourne on pulling her clients' exact words out of calls, emails and DMs so her copy starts from their language
- Adrienne Farrow on a newsletter that interviews her first, then writes the issue from her answers
- Monica Froese on a weekly newsletter built from her own notes, with open rates up from the low 40s to 53 to 61%

Every contributor also shares a prompt you can paste into Claude today, so you're not starting from a blank page.

[Show me how they kept their voice]

It's free until 18 Nov.

[Your name]

PS. After you sign up you'll see the optional VIP Pass, with the skills and tools behind each handover, if you want the full setups rather than the starter prompts.

### Angle 3: Pick one job you dread

**Subject line ideas:**

- which marketing job do you dread most?
- hand over one job, not your whole business
- the one thing I stopped doing myself
- start with the job you hate

Hey [Name],

Trying to "use AI for everything" is how people end up overwhelmed and back to doing it all by hand.

It's easier to start with one job: the one you put off every week, whether that's the newsletter, the launch emails, the sales page, the follow-ups or the social posts.

For me it was [your job]. [One line on why you dreaded it.]

Hand It to Claude is a free guide built around exactly that idea. 19 online business owners each picked one marketing or sales job and handed it to Claude. Each of us picked a different job.

You don't read it cover to cover. You find the job you're sick of, see how someone else handed it over, and copy the bit that fits you. For example:

- Lisa Mullis on who to follow up with each morning, message already drafted, before she's finished her coffee
- Asmita Jason on going from a messy brain dump to one ready-to-send sales email, subject lines and PS included
- Liz Stapleton on a freebie sign-up page for every collab she joins, built and tracked for her
- Naima Sheikh on turning call recordings nobody watches into write-ups her members actually read

[Pick the job I want off my plate]

Free until 18 Nov.

[Your name]

### Angle 4: The handover, step by step

**Subject line ideas:**

- not another list of prompts
- here's what I actually give Claude
- the handover, step by step
- less AI theory, more real setups

Hey [Name],

You've read the posts. "10 ChatGPT prompts for your email marketing." They never quite work, because a list of prompts doesn't show you how someone runs the job week to week.

What I always wanted was for someone to open up their setup and show me what they give it, what it does and where it still needs them.

Hand It to Claude does that. 19 business owners each picked one marketing or sales job and wrote out how they handed it over.

Mine is [your job]. [One line: a skill, a project, a saved brief, or plain chat, and roughly what the steps are.]

A few of the setups I'm stealing:

- Monica Froese on handing over the week's notes and getting back a designed, email-ready newsletter
- Wendy Breakstone on giving Claude a lead's name and form answers, and getting their likely objections and a call outline back seven minutes later
- Tara Reid on turning what she actually did and thought that week into 30 Threads posts
- Faith Mariah on one coaching call becoming a week of posts, emails and scripts, each one showing the quote it came from

You'll also get a prompt from every contributor, so you can try something today.

[Show me how they handed it over]

It comes down on 18 Nov.

[Your name]

PS. There's an optional VIP Pass after you sign up, with the contributors' own skills and tools, for when a prompt isn't enough.

### Angle 5: It works while you sleep

**Subject line ideas:**

- it ran before I woke up
- the task that does my marketing on Fridays
- what Claude does while I'm asleep
- beyond the chat box

Hey [Name],

Most people's AI use stops at the chat box: type something in, copy the answer out.

Some of the people in Hand It to Claude have gone a step further. The job runs on its own, and they wake up to a draft to approve.

[One line on your own version, if you have one. If not: "Mine isn't that automated yet, but reading theirs changed what I thought was possible."]

Hand It to Claude is a free guide where 19 online business owners each show one marketing or sales job they've handed over. Some setups are plain chat and some run on their own, and all of them still sound like the person behind them.

My contribution is on [your job].

The ones that run without them:

- Lisa Mullis on Claude reading her inbox and DMs overnight and handing her a short list of who to follow up with and why
- Sherise Adkins on waking up to draft replies to her emails every day, from the first scheduled task she ever ran
- Kate Kordsmeier on pitches found, written and followed up for her, each one parked as a draft until she's read it
- Ruth Poundwhite on a flash sale planned, emailed and paged in an afternoon, with a sale page that switches deals by itself

[Show me how they set it up]

Free until 18 Nov.

[Your name]

PS. However automated the setup, every contributor approves the work before anything goes out.

### Angle 6: New to Claude? This is where you can get to

**Subject line ideas:**

- a year from now, your marketing could look like this
- for the people still figuring AI out
- you don't need to be good at this yet
- start here with Claude

Hey [Name],

If you're still working out what AI is actually for in your business, this one's for you.

Hand It to Claude is a free guide where 19 online business owners each show one marketing or sales job they've handed over. Most of them have been at it for over a year. So think of it as a picture of where you can get to, one job at a time. You don't have to be there yet.

Every page ends with a prompt you can paste into Claude as it is. There's a "New to Claude? Start here" page at the front. [One line on your own early days with it, if you have one.]

My contribution is on [your job].

Some of the simplest setups in there, if you want somewhere to start:

- Adrienne Farrow on a newsletter that asks her the questions first, 19 weeks in a row without missing one
- Asmita Jason on talking through what she's selling, messily, and getting one sales email back
- Brittany Long on recording on her phone, uploading it and saying "edit"
- Sherise Adkins on going from no blog at all to a new post every week

[Show me where to start]

Free until 18 Nov.

[Your name]

## VIP Pass promo email

A second email, for after your audience has had the free guide for a week or two, or for the final days when the price goes up. Lead with the pass, not the guide. Use your **free guide link** for new people (they see the pass straight after signing up) and your **VIP direct link** for anyone who already has the guide.

**Send:** 9 to 18 Nov. The pass is $67 until 18 Nov, then $299 from 19 to 30 Nov.

**Subject line ideas:**

- the skills we actually run on
- 19 skills, one pass, $67 until Wednesday
- the guide is free, the tools are the upgrade
- what's behind each page in the guide

Hey [Name],

If you've grabbed Hand It to Claude, you've seen the handovers. This is about the tools behind them.

Every page in the guide ends with a starter prompt, and that's enough to try the job. But a prompt isn't the whole setup. Each of the 19 of us put the skill or AI tool we use for our job into the VIP Pass, so you get the tool itself.

Mine is [your skill or tool name], which [one line on what it does].

A few of the setups whose tools are in there:

- Ruth Poundwhite on a flash sale planned, emailed and paged in an afternoon, with a sale page that switches deals by itself
- Monica Froese on a designed weekly newsletter built from her notes, open rates up to 53 to 61%
- Wendy Breakstone on a one-page game plan before every sales call, done in seven minutes
- Dama Jue on turning her best sales emails into three to five Threads posts each, saving about $1k a month on an agency

Bought separately the 19 come to $1,253. The pass is $67 while the guide is open, and it comes with lifetime access to the guide and a private podcast with an episode on each job. Most are Claude skills, plus a few tools that don't need any AI subscription.

On Thursday 19 Nov it goes up to $299.

[Get the VIP Pass]

Haven't got the guide yet? [Start with the free guide] and you'll see the pass on the next page.

[Your name]

*This is my affiliate link, so I earn a commission if you buy the pass. It costs you nothing extra.*

## Announcement, mid-month and last chance emails

### Email A: It's live (straight announcement)

**Send:** week of 19 Oct. Sending by 2 Nov gets your freebie featured in the early bonus email.

**Subject line ideas:**

- I'm in this (free until 18 Nov)
- a free guide I'm featured in
- 19 of us handed our marketing to Claude
- the collab guide is live

Hey [Name],

Quick one, because this is only around for a month.

I'm one of the contributors in Hand It to Claude, a free guide where 19 online business owners each show one marketing or sales job we've handed to Claude, and how we kept it sounding like us.

It's for people selling courses, memberships and digital products who like the idea of AI but worry it won't sound like them.

15 of the 19 of us now spend under an hour a week on the job we handed over.

My contribution is on [your job]. [One sentence on what you'll see there.]

I'm also looking forward to people reading:

- [Contributor 1 your audience will recognise, and their job]
- [Contributor 2]
- [Contributor 3]
- And more

Find the marketing job you're sick of, see exactly how someone else let go of it, and try it in Claude the same day. Every page has a prompt you can paste in, and a free gift from that contributor.

[Show me how they handed it over]

It's free to download until 18 Nov, then it comes down.

[Your name]

PS. After you sign up you'll see the optional VIP Pass: the skill or tool behind all 19 Claude marketing handovers (worth $1,253 bought separately), plus a private podcast with an episode on each job.

### Email B: What I handed over (personal)

**Send:** 2 to 9 Nov, or use as your solo email if you'd rather lead with your own story.

**Subject line ideas:**

- the job I handed to Claude
- I gave my [job] to Claude
- how I actually do my [job] now
- behind the scenes of my [job]

Hey [Name],

You might have seen I'm in Hand It to Claude, the free collab guide. Today I want to tell you about my contribution, because the job I picked is one I used to [dread / put off / do in bursts].

[Your story, 3 to 5 lines. What made this job painful. What you tried. What the handover looks like now: what you give Claude, what it gives back, what you still do yourself. One number if you have one, e.g. from 3 hours to 30 minutes.]

The thing that made the biggest difference to it still sounding like me: [your one thing].

The full setup is in my contribution to the guide, along with 18 other people's. Each of us picked a different job, so you can go straight to the one you're sick of. A few of the others:

- Monica Froese on a designed weekly newsletter built from her notes, open rates up from the low 40s to 53 to 61%
- Wendy Breakstone on a one-page game plan before every sales call, in seven minutes
- Brittany Long on reels edited from a raw phone video in about a minute and a half of her time

[Read my contribution in the free guide]

Free until 18 Nov.

[Your name]

PS. My [skill or tool name] is in the optional VIP Pass you'll see after you sign up, if you want the exact thing I use. It's $67 while the guide is open.

### Email C: Last chance

**Send:** 14 to 18 Nov.

**Subject line ideas:**

- comes down on Wednesday
- last call for the free guide
- [number] days left at this price
- the VIP Pass goes up on Thursday

Hey [Name],

Short one. Hand It to Claude, the free guide I'm featured in, comes down on Wed 18 Nov.

If you've been meaning to hand one marketing or sales job to Claude without it sounding like a robot, this is the week.

And if you want the skills and tools behind all 19 Claude marketing handovers, the VIP Pass is $67 until Wednesday. On Thursday it goes up to $299. If you want it, this week is the time.

[Show me how they handed it over]

[Your name]

PS. Already have the guide? You can go straight to the VIP Pass here: [VIP direct link]

## Social posts (your smaller mention, or extra shares)

Any of these count as your "one smaller mention". Swap [link] for your affiliate link, or "link in bio". Graphics are in https://drive.google.com/drive/folders/1XS5ZsfEs-wOSq0f0i0W2zMp9bXse2eMv?usp=sharing.

**Short post: your energy back**

Marketing shouldn't use up the energy you'd rather give the work you love. I'm one of 19 people in a free guide showing one marketing job each that we handed to Claude. Mine's [your job]. Free until 18 Nov. [link]

**Short post: it never sounds like me**

Most people who give up on AI for marketing do it because the result doesn't sound like them. I'm in a free guide where 19 of us show one marketing job we handed to Claude and exactly how we kept our voice. Mine's on [your job]. [link]

**Short post: pick one job**

You don't need to "use AI for everything". Pick the one marketing job you dread. For me it was [your job]. Hand It to Claude is a free guide with 19 real Claude marketing handovers, one job each, plus a prompt from every person. Free until 18 Nov. [link]

**Longer post: the handover**

I gave my [job] to Claude.

All of it, start to finish. Here's roughly how it works now: [two or three short lines: what you give it, what it gives back, what you still do].

The one thing that keeps it sounding like me: [your one thing].

The full setup is in my contribution to Hand It to Claude, a free guide where 19 online business owners each show one marketing or sales job they've handed over. Each of us picked a different job, and every one of us added a starter prompt.

Free until 18 Nov. [link in bio]

**Longer post: is this you?**

If you're selling courses, memberships or digital products and you've thought any of these:

- "Marketing takes all the energy I'd rather give my clients"
- "AI content never sounds like me"
- "I got one good result and never again"
- "I'm still staring at a blank page every week"

...this free guide is for you. 19 of us each handed one marketing or sales job to Claude and wrote out exactly how. I'm in it, on [your job]. [link in bio], free until 18 Nov.

**Longer post: more than prompts**

Most AI advice for marketing is a list of prompts, and a list of prompts won't show you how to run the job week to week.

I'm one of 19 online business owners featured in Hand It to Claude, a free guide where we each show one marketing or sales job we've handed to Claude: what we give it, what it does, what we still do ourselves, and how it still sounds like us.

My contribution covers [your job]. [One line on the before and after.]

Every page ends with a prompt you can paste into Claude today. Free to download until 18 Nov: [link]

**Short post: last chance**

Hand It to Claude comes down on Wed 18 Nov. 19 contributor pages, real setups, a starter prompt from each. I'm in it, on [your job]. If you've been meaning to hand one marketing job over without it sounding like a robot, this is the week. [link]

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